Whole Foods

By Meghan Scott
NEWS Reporter

Recently the online shopping site, Amazon, took ownership of “America’s Healthiest Grocery Store,” Whole Foods. Amazon bought Whole Foods for $13.4 billion with the hope of expanding its platform as an online shopping site. Due to this merger, the prices of items at Whole Foods have begun to decrease, to date by 43%. This includes fresh fruit, meats, and organic food. Eggs alone have dropped from $3.39 to $2.99. Much of this can be tied back to Amazon’s rivalry with the world’s largest company by revenue, Walmart. Prices have fallen to compete with those at Walmart.

Is this a step in the right direction for Amazon? The answer is yes. Maddie Schaner ‘18, a Mercersburg student and a Whole Foods customer, says, “I think it is a step in the right direction because it will allow a greater majority of people to shop at Whole Foods on a regular basis.” While there are rumors that Amazon dropped its prices only for the quick reaction and buzz among consumers, Amazon claims its original intent was to make Amazon available to the majority.

“I am glad that Amazon is cutting prices, making some organic foods more accessible; however, I worry these cuts are only temporary, and Amazon is just creating a buzz so that their dominance and control over online retail strengthens” says English teacher Shelly Swope.

Likewise, it is widely believed that it is time for grocery stores to be innovative, and while Whole Foods and Amazon seem like opposites, they both came in as innovators.

On another note, local grocery stores are worried how the Amazon-Whole Foods deal is going to affect their revenue. While nothing is certain, chances are that small grocery stores will struggle as people start to transition to Amazon’s offerings. Is this a greater step towards food equity? Probably not. While groceries will eventually be delivered, Amazon will continue to dominate local grocery stores, leaving the percentage of people who are unable to afford a subscription to Amazon Whole Foods at a loss.

Posted in: Opinion

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